Experiential & Integrated Marketing


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Experiential & Integrated Marketing


 

Tactfully creative

We partner with brands to develop creative strategies ensuring a consistent, seamless, multi-dimensional brand experience using experiential and integrated marketing communications tactics.

We develop next-generation immersive experiences that evoke an emotional connection with consumers which drives awareness and growth for our clients.


CLIENTS

For over a decade, Curated Global Marketing has consulted for a multitude of brands ranging from tech startups and local businesses to global lifestyle brands and Fortune 500 companies.

 

TACTICS


TACTICS


CONTENT CREATION Content is king and is a vital part of owning your market share. Original content will not only keep your brand relevant, it will keep your brand’s imprint at the forefront of today's vast digital world. Curated Global has amassed a network of production teams around the world ready to develop the exact content you need to reach your goals. Graphics, imagery, photography, copywriting, blog posts, video, virtual reality and augmented reality are just some of the tactics you will need to incorporate into your marketing strategy to stay ahead of the curve.

CONTENT CREATION

Content is king and is a vital part of owning your market share. Original content will not only keep your brand relevant, it will keep your brand’s imprint at the forefront of today's vast digital world. Curated Global has amassed a network of production teams around the world ready to develop the exact content you need to reach your goals. Graphics, imagery, photography, copywriting, blog posts, video, virtual reality and augmented reality are just some of the tactics you will need to incorporate into your marketing strategy to stay ahead of the curve.

WEBSITE DEVELOPMENT Your website is the portal into your brand's world, and is often the first thing your customers look for to shop or get direct information on your brand. Reaching today's consumer requires investing in a responsive website that can adapt to multiple devices seamlessly. From a desktop in an executive office to a mobile device for the consumer on the go, your brand's message must translate to every visitor with sleek, user-friendly navigation. Without a responsive site, your consumers will jump ship, and move onto the next brand.

WEBSITE DEVELOPMENT

Your website is the portal into your brand's world, and is often the first thing your customers look for to shop or get direct information on your brand. Reaching today's consumer requires investing in a responsive website that can adapt to multiple devices seamlessly. From a desktop in an executive office to a mobile device for the consumer on the go, your brand's message must translate to every visitor with sleek, user-friendly navigation. Without a responsive site, your consumers will jump ship, and move onto the next brand.

EXPERIENTIAL MARKETING When it comes to conducting business in a rapidly-paced digital market, timing is everything. The classic sales technique of punctuating your business' selling points are not as effective within a virtual environment. Curated Global understands that immersing your demographic with the ethos of your brand will engage your targeted customer base by evoking an emotional connection. In return, your customers will have proven to be your best marketing tool by sharing socially and telling their friends about what you have to offer.

EXPERIENTIAL MARKETING

When it comes to conducting business in a rapidly-paced digital market, timing is everything. The classic sales technique of punctuating your business' selling points are not as effective within a virtual environment. Curated Global understands that immersing your demographic with the ethos of your brand will engage your targeted customer base by evoking an emotional connection. In return, your customers will have proven to be your best marketing tool by sharing socially and telling their friends about what you have to offer.

 
SOCIAL MEDIA STRATEGY Social media is an essential part of your brand's presence in a rapidly-increasing digital market. A solid social media campaign provides a constant flow of communication between you and your audience. With properly executed social media marketing, the visibility of your brand will be amplified by creating a platform for your targeted demographic to openly engage directly with your company. 

SOCIAL MEDIA STRATEGY

Social media is an essential part of your brand's presence in a rapidly-increasing digital market. A solid social media campaign provides a constant flow of communication between you and your audience. With properly executed social media marketing, the visibility of your brand will be amplified by creating a platform for your targeted demographic to openly engage directly with your company. 

PUBLIC RELATIONS Public relations is still an integral part of the integrated marketing communications strategy. Not only does it support all your advertising and content, it ensures that your brand's message is clearly conveyed to the media and ultimately your consumers. Furthermore, it can be used as a tool to protect the integrity of your brand by properly responding to moments of crisis with empathy.

PUBLIC RELATIONS

Public relations is still an integral part of the integrated marketing communications strategy. Not only does it support all your advertising and content, it ensures that your brand's message is clearly conveyed to the media and ultimately your consumers. Furthermore, it can be used as a tool to protect the integrity of your brand by properly responding to moments of crisis with empathy.

SEO & SEM Is your website getting the traffic you're looking for from your target market? Are you getting tons of traffic and yet no one is buying or even signing up for your newsletter? Proper SEO is based on consumer psychology. This means, if your site isn't designed to suit the behavior of how your consumer interacts with your website, they're going to bounce off to the next brand. Proper SEO is about having your site designed, not only on the back end, but on the front end as well. Your consumer will easily navigate and convert to your goal.

SEO & SEM

Is your website getting the traffic you're looking for from your target market? Are you getting tons of traffic and yet no one is buying or even signing up for your newsletter? Proper SEO is based on consumer psychology. This means, if your site isn't designed to suit the behavior of how your consumer interacts with your website, they're going to bounce off to the next brand. Proper SEO is about having your site designed, not only on the back end, but on the front end as well. Your consumer will easily navigate and convert to your goal.

ABOVE... AND BEYOND!


ABOVE... AND BEYOND!


AREAS OF EXPERTISE

Our industry prowess includes media, digital, social and content strategy, content creation, video and interactive production, virtual and augmented reality development, experiential event management, celebrity and influencer partnerships, graphic design, and LGBT marketing.

CASE STUDIES

 
 

Love & Paint reached over 900 million international media impressions within the first 2 months of outreach.

Print media placement included the New York Daily News, the UK Daily Mail, The London Telegraph, The Times of India, The Australian Eye, Glamour, Yahoo Shine!, Thrillist, the Village Voice, WENN, GettyImages, WireImage, Patrick McMullen and many others. Broadcast placement included ABC-Canada, iRadio FM (Ireland) and Newstalk 106-108 FM (Ireland).

Sales for the brand increased over 300% with pending placements in more national outlets & several major exhibitions.

Award-winning, multi-platinum singer Mary J. Blige performed at a private Grammy® event to celebrate the partnership of Belvedere and (RED)™. This event was the first of a series of (BELVEDERE)RED activities to raise proceeds for The Global Fund to fight HIV and AIDS in Africa. 

The exclusive performance helped raise awareness around HIV/AIDS and emphasized the need for consumers to unite in support of programs that are helping to save lives and make a difference globally.