Love & Paint reached over 900 million international media impressions surrounding a live exhibition in New York City.
Print media placement included the New York Daily News, the UK Daily Mail, The London Telegraph, The Times of India, The Australian Eye, Glamour, Yahoo Shine!, Thrillist, the Village Voice, WENN, GettyImages, WireImage, Patrick McMullen and many others. Broadcast placement included ABC-Canada, iRadio FM (Ireland) and Newstalk 106-108 FM (Ireland).
Sales for the brand increased over 300% through coverage in international media outlets & several additional exhibitions.
Award-winning, multi-platinum singer Mary J. Blige performed at a private Grammy® event to celebrate the partnership of Belvedere and (RED)™. This event was the first of a series of (BELVEDERE)RED activities to raise proceeds for The Global Fund to fight HIV and AIDS in Africa.
The exclusive performance helped raise awareness around HIV/AIDS and emphasized the need for consumers to unite in support of programs that are helping to save lives and make a difference globally.
AREAS OF EXPERTISE
Our industry prowess includes media, digital, social and content strategy, content creation, video and interactive production, virtual and augmented reality development, experiential event management, celebrity and influencer partnerships, graphic design, and LGBT marketing.